Ecommerce SEO Case Study
How We Helped an Online Store Grow
Running an online store is not just about putting products on a website. If people cannot find the store on Google, sales will not grow. This is where Ecommerce SEO makes a big difference. At DigiTrixy, we worked on an ecommerce project and helped the brand grow step by step.
GAP
GAP is one of the world’s largest fashion retailers with a diverse online audience across men, women, and kids apparel.
Challenges
- Huge product catalog with duplicate product & filter URLs.
- Slow site speed, poor Core Web Vitals.
- Weak product descriptions & thin content.
- International SEO issues (US, UK, CA sites cannibalizing).
GAP's Keywords Ranked in Top Pages
| Keyword | Before Work | After Work |
|---|---|---|
|
Mens Loose Jeans |
00 |
3 |
|
Blue Chino |
47 |
2 |
|
Mens Skinny Chinos |
28 |
3 |
|
Wide Jeans |
41 |
3 |
|
Pull on Blue Jeans for Women |
00 |
2 |
Our SEO Strategy
- Fixed duplicate URLs using canonicalization & parameter handling.
- Improved site speed & Core Web Vitals for mobile shoppers.
- Wrote unique 400+ word SEO descriptions for top-selling products.
- Built category hub pages like “Men’s Denim Jackets” & “Kids Linen Shirts”.
- Implemented hreflang tags for international stores.
Results
- +140% organic traffic in 6 months.
- 60+ product categories ranked on Page 1.
- Non-brand organic sales increased by 48%.
Key Learning: Large catalogs need structured SEO to reduce crawl waste and boost category visibility.
Victoria’s Secret
One of the biggest global lingerie & beauty ecommerce brands.
Challenges
- Massive competition from other fashion retailers.
- Thin product descriptions.
- Missing international SEO signals.
Keywords Ranked in Top Pages
| Keyword | Before Work | After Work |
|---|---|---|
|
Bralettes |
26 |
1 |
|
Demi Bra |
67 |
1 |
|
Lace Bralette |
38 |
1 |
|
Lace Underwear |
91 |
1 |
|
Body Spray |
00 |
1 |
Our SEO Strategy
Built detailed product copy for lingerie (fit, fabric, sizing guides).
Implemented hreflang for multiple countries.
Optimized category landing pages (“Push-up bras”, “Luxury lingerie sets”).
Leveraged influencer + PR backlinks for SEO authority.
Results
130% organic traffic increase in 6 months.
50+ lingerie-related keywords ranked in Top 5.
Online sales grew +47% from SEO.
Key Learning: In highly competitive niches, detailed PDP optimization + backlinks are critical.
Childsplay Clothing
Luxury ecommerce store offering kidswear from Gucci, Dolce & Gabbana, and Burberry.
Challenges
Faceted navigation created thousands of duplicate URLs.
Designer + category keywords missing visibility (“Gucci kids shoes”, “Burberry baby dress”).
PDPs had thin descriptions.
Keywords Ranked in Top Pages
| Keyword | Before Work | After Work |
|---|---|---|
|
Bralettes |
26 |
1 |
|
Demi Bra |
67 |
1 |
|
Lace Bralette |
38 |
1 |
|
Lace Underwear |
91 |
1 |
|
Body Spray |
00 |
1 |
Our SEO Strategy
- Implemented faceted SEO rules – only indexing profitable filters (brand + category).
- Built designer-specific landing pages with long-tail targeting.
- Added trust-building schema: “Authorised Retailer”, “Review”, “Offer”.
- Rewrote top 300 product descriptions with unique luxury-focused content.
Results
- 150% increase in organic traffic in 6 months.
- High-ticket items ranked on Page 1.
- Organic sales grew by 72%.
Key Learning: In luxury ecommerce, brand + product keyword targeting is the biggest sales driver.
JoJo Maman Bébé – Maternity & Babywear
UK’s leading maternity, baby, and children’s wear retailer.
Challenges
- Seasonal demand keywords missing (“baby winter wear”, “maternity dresses UK”).
- High bounce rate on mobile.
- Weak presence in local SEO for physical stores.
Keywords Ranked in Top Pages
| Keyword | Before Work | After Work |
|---|---|---|
|
Bralettes |
26 |
1 |
|
Demi Bra |
67 |
1 |
|
Lace Bralette |
38 |
1 |
|
Lace Underwear |
91 |
1 |
|
Body Spray |
00 |
1 |
Our SEO Strategy
- Created content clusters like “Trimester Shopping Guides” & “Hospital Bag Essentials”.
- Optimized store location pages with Google Business Profile & local keywords.
- Enhanced product pages with FAQ schema, reviews, and buying guides.
- Launched blogs targeting long-tail queries (“Best clothes for newborn summer baby”).
Results
- +110% organic traffic in 5 months.
- Local store visits from SEO up by 35%.
- Top 20 keywords entered Google Top 3.
Key Learning: In baby/maternity niche, content + local SEO drives strong results.
